
Outline
A go to market studio

Outline
A go to market studio

Outline
A go to market studio
About
Outline is a GTM studio. We help companies win through work like positioning, commercialization, go-to-market, sales enablement and growth strategy & execution. It’s run by me — Espen. I’m a former SaaS founder (2x exit), consultant, investor (pre-seed), and C-level executive.
About
Outline is a GTM studio. We help companies win through work like positioning, commercialization, go-to-market, sales enablement and growth strategy & execution. It’s run by me — Espen. I’m a former SaaS founder (2x exit), consultant, investor (pre-seed), and C-level executive.
About
Outline is a GTM studio. We help companies win through work like positioning, commercialization, go-to-market, sales enablement and growth strategy & execution. It’s run by me — Espen. I’m a former SaaS founder (2x exit), consultant, investor (pre-seed), and C-level executive.
Investments
Investments
Investments
Currently working on
Sales enablement structure + go-to-market model for startup in the recruiting space.
Currently working on
Sales enablement structure + go-to-market model for startup in the recruiting space.
Currently working on
Deep-research AI Agent for weekly, competition tracking /w predictive analysis.
Currently working on
Deep-research AI Agent for weekly, competition tracking /w predictive analysis.
Projects
Soolv
Sales enablement process
Advised on sales enablement process and GTM structure.
Anrop.no
GTM modelling
Advised on business modelling, distribution strategy and go to market.
Tracker
Tracker Agent
State of the art tracker agent for market, competitor, customer or lead monitoring.
Papirfly Group
Lead pipeline automation
AI Agent for automated lead enrichment, ICP-matching and distribution model.
Brandpad
Business operating system
Streamlined internal operating system to maximise impact and minimise work-waste.
Papirfly Group
New revenue stream
Business Dev of new revenue stream through revenue-share collab with new tech partner.
AI Agent
Reporting automation
AI Agent for automated weekly + monthly financial reporting for a P&L.
Papirfly Group
R&D (new product)
R&D to proof of concept and commercialisation of new product offering.
Brandpad
Go to market strategy
Full go-to-market strategy and marketing approach, taking the company from 0 to $1m ARR.
✋
Activeon (Rush)
Growth strategy
Responsible for digital growth. Strategy and execution — from 0 to $5m/y in bookings.
Projects
Soolv
Sales enablement process
Advised on sales enablement process and GTM structure.
Anrop.no
GTM modelling
Advised on business modelling, distribution strategy and go to market.
Tracker
Tracker Agent
State of the art tracker agent for market, competitor, customer or lead monitoring.
Papirfly Group
Lead pipeline automation
AI Agent for automated lead enrichment, ICP-matching and distribution model.
Brandpad
Business operating system
Streamlined internal operating system to maximise impact and minimise work-waste.
Papirfly Group
New revenue stream
Business Dev of new revenue stream through revenue-share collab with new tech partner.
AI Agent
Reporting automation
AI Agent for automated weekly + monthly financial reporting for a P&L.
Papirfly Group
R&D (new product)
R&D to proof of concept and commercialisation of new product offering.
Brandpad
Go to market strategy
Full go-to-market strategy and marketing approach, taking the company from 0 to $1m ARR.
✋
Activeon (Rush)
Growth strategy
Responsible for digital growth. Strategy and execution — from 0 to $5m/y in bookings.
Projects
Soolv
Sales enablement process
Advised on sales enablement process and GTM structure.
Anrop.no
GTM modelling
Advised on business modelling, distribution strategy and go to market.
Tracker
Tracker Agent
State of the art tracker agent for market, competitor, customer or lead monitoring.
Papirfly Group
Lead pipeline automation
AI Agent for automated lead enrichment, ICP-matching and distribution model.
Brandpad
Business operating system
Streamlined internal operating system to maximise impact and minimise work-waste.
Papirfly Group
New revenue stream
Business Dev of new revenue stream through revenue-share collab with new tech partner.
AI Agent
Reporting automation
AI Agent for automated weekly + monthly financial reporting for a P&L.
Papirfly Group
R&D (new product)
R&D to proof of concept and commercialisation of new product offering.
Brandpad
Go to market strategy
Full go-to-market strategy and marketing approach, taking the company from 0 to $1m ARR.
✋
Activeon (Rush)
Growth strategy
Responsible for digital growth. Strategy and execution — from 0 to $5m/y in bookings.







